Australia’s South West (ASW) is the peak regional tourism organisation for the South West of Western Australia, which is made up of more than 1000km of breathtaking coastline, 24 national parks, towering forest, agriculturally rich land and beautiful natural formations. The South West of WA encompasses four sub-regions; Bunbury Geographe, Margaret River Region, Southern Forests and Valleys and the Great Southern, and is more than just a destination – it’s a hotspot for once-in-a-lifetime experiences, breathtaking scenery and quirky wildlife encounters. ASW represents this awe-inspiring destination and the attractions, businesses, product and more, found within it.

A text image of Australia's South West logo

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