TOURISM ORGANISATIONS UNITE FOR AN EPIC ROAD TRIP
The South West Edge road trip is a collaboration between the Regional Tourism Organisations (RTOs) of Destination Perth (DP), Australia’s South West (ASW), and Australia’s Golden Outback (AGO) and funded by a Regional Economic Development (RED) Grant from the South West Development Commission (SWDC).
The touring route is a platform to support tourism development and promotion across the region. It links together destinations and attractions in one iconic road trip, allowing the region to effectively compete in global tourism.
REGIONAL TOURISM ORGANISATIONS
Western Australia is made up of five tourism regions marketed by a Regional Tourism Organisation (RTO) – Australia’s South West, Australia’s Golden Outback, Australia’s Coral Coast, Australia’s North West and Destination Perth. The activities of RTOs are undertaken with assistance and financial support from the tourism industry and Tourism Western Australia.
Established in 2004, Destination Perth (DP) is the Perth Regional Tourism Organisation Inc. (PRTO) for Perth and surrounds. DP is the Perth region’s peak destination marketing organisation and is responsible for promoting the city and surrounds as a desirable leisure destination. Perth City and surrounds is filled with vibrancy, offering quality food and wine experiences, an urban lifestyle, and an aquatic wonderland just a stone’s throw from the city centre. Perth boasts sunny weather, fresh produce and a relaxed outdoor lifestyle with its sapphire blue oceans, porcelain white sand beaches, a picturesque wine region, rapidly developing entertainment hubs, maritime heritage and one of the most spectacularly unspoilt coastlines in the world.
Australia’s South West
Australia’s South West (ASW) is the peak regional tourism organisation for the South West of Western Australia, which is made up of more than 1000km of breathtaking coastline, 24 national parks, towering forest, agriculturally rich land and beautiful natural formations. The South West of WA encompasses four sub-regions; Bunbury Geographe, Margaret River Region, Southern Forests and Valleys and the Great Southern, and is more than just a destination – it’s a hotspot for once-in-a-lifetime experiences, breathtaking scenery and quirky wildlife encounters. ASW represents this awe-inspiring destination and the attractions, businesses, product and more, found within it.
Australia’s Golden Outback
The Gold Region Tourism Organisation Inc (GRTO) trading as Australia’s Golden Outback (AGO) was established in early 2004 and is the recognised marketing organisation for four tourism precincts – Goldfields, Gascoyne/Murchison, Wheatbelt and Coastal sub-regions. Western Australia’s Golden Outback is a vast and surprisingly diverse region of outback Australia. Covering 54 per cent of the state, AGO provides diverse outback tourism opportunities and holiday destinations. The natural landscape is a dazzling display of outback plains, huge deserts and salt lakes, rugged rocky outcrops, wild woodland, a rainbow of blooming native wildflowers during springtime, and some of the whitest beaches in the world.